Under that argument, memo probably shouldn't be on the blockchain either.
I view Memo as a nice proof-of-concept, but long form / high volume storage will be better served by other blockchains or solutions long term, and then this tech will fade out. My 2c.
I wonder if Starbucks is aware of the fact that there was quite literally a civil war over whether coffee should be on the blockchain, and that they're on the chain that doesn't want coffee.
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